Although the term "prime rib roast" once referred to the USDA grade of the beef, virtually all rib roasts are now marketed as prime. The USDA grade will be accompanied by the USDA logo identifying the beef as prime (top quality with highest marbling, tenderness and flavor), choice (slightly less marbling, less tender and a coarser texture) or select (coarse, tough with little marbling). For the best prime rib roast, ask the butcher for USDA prime beef, but expect to pay a premium price for this superior cut.